Pemberton Greenish

Pemberton Greenish
Small Garden, RHS Chelsea Flower Show 2008

Pemberton Greenish viewed sponsoring a small garden as an excellent opportunity to gain brand awareness among its key target market. As a niche law firm, based in Chelsea, the focus was on those visiting the show and it was also a prestigious event at which entertain their clients.

The major benefits of sponsoring the show were:

• High profile sponsorship with local and national event coverage guaranteed
• An excellent venue to entertain clients
• Support for a high-profile Chelsea event
• Good networking and brand awareness opportunities with show visitors
• Highlighting their corporate responsibility: supporting up-and-coming talent – in this case a garden designer
• The event also fits well with their brand image

The sponsorship was achievable in terms of the size and budget of the firm. Pemberton Greenish also felt that the coverage they received more than outweighed the cost.