Britain in Bloom 2012 launch
Wild about Wildflowers
To kick off next year’s Britain in Bloom campaign we are inviting all 'in Bloom' and It’s Your Neighbourhood groups, as well as RHS Affiliated Societies and schools registered with the RHS Campaign for School Gardening, to sow wildflowers as part of a nationwide 'in Bloom' celebration to mark the Queen’s Diamond Jubilee.
To help you do this, we are giving away 2,000 free packets of annual wildflower seeds (each packet covers an area 10sq m) to sow at your launch events.
Please apply using the application form below. Seeds will be provided on a first come first served basis (one packet of seeds per registered group). We will contact you by email within one week to confirm whether you have been successful.
When?
While groups are able to hold launch events throughout the entire month of April, the focal point will be 14-15 April and we hope many groups will be able organise something for that weekend. The launch celebration will coincide with the first-ever RHS National Gardening Week and we hope to generate significant coverage UK-wide.
How do I get my wildflower seeds?
Groups can apply for a free pack of annual wildflower seeds to cover an area 10sq m. The wildflowers included in the pack are:
- Corn poppy
- Corn marigold
- Corn chamomile
- Corn cockle
- Cornflower
All wildflower seeds are UK-grown by environmental charity Landlife
Closing date
The closing date for applications is 12 March 2012. We will contact you by email to confirm whether you have been successful. Seeds will be delivered in the week commencing 26 March, in time for groups to arrange their sowing events in April.
Please note: You will not receive your wildflower seeds or any PR support for your event unless you register with us - see below.
Application information
Complete your application and apply for your wildflower seeds.
Download a support pack for your group (732kB pdf),or a support pack for schools (675kB pdf) with information on how and where to sow wildflowers and advice on getting the best publicity for your launch event.
You can also download our Advice & Risk Assessment Guidance for Schools (189kB Word Doc).
Press release templates:
To help groups organise their publicity, we have created a template press release which can be overwritten and sent to local media (please see pdf, below).
Over-writable copies of the press release will be sent to you once you have registered your group.
Poster templates
Also available to groups is a selection of branded poster and flyer templates. These are designed with space available for groups to type in their own details and can be easily printed off and put up locally to publicise your launch.Once saved to your computer, just enter your event details and print.
Over-writable copies of the posters will be sent to you once you have registered your group.
Take part in this summer's Pollinator Survey
The RHS and Buglife are inviting all groups participating in Wild about Wildflowers to take part in the online Pollinator Survey, to watch and record the different pollinating insects that visit your flowers this summer. Sign up now to receive more information when the survey is launched.
Mad about Meadows 2012 – London only
If you’re a London group you might also want to get involved in Mad about Meadows, a London-wide meadow planting campaign. Find out more.