RHS Spring Flower Show Cardiff 2008: Show HighlightsRHS Website

Information for exhibitors and sponsors

The RHS is the UK’s leading gardening charity, dedicated to the encouragement and improvement of the science, art and practice of horticulture in all its branches.

RHS flower shows are among the world's greatest gardening events and retain a strong horticultural focus. The RHS is renowned for a commitment to promoting high quality exhibits and ensuring the availability of good quality plant material and gardening products for visitors to purchase both on the day, and after the show.

RHS flower shows provide an ideal opportunity to promote your business to an audience of garden enthusiasts throughout the show calendar. Around 700,000 gardeners visit RHS shows annually, including a high percentage of RHS members.

Currently numbered at more than 370,000, RHS members have a high socio-economic profile associated with high levels of disposable income. Each flower show is carefully planned to ensure it contains the correct balance of exhibitors, and that any particular product category is not over-represented. This careful planning ensures our exhibitors enjoy a good show, and return to exhibit year on year.

Publicising your involvement with the 2008 RHS Flower Shows Each year the shows generate a huge amount of interest from journalists, photographers and visitors alike, and they are fantastic opportunities to tell people about your business.

We want to help you to make the most of these publicity opportunities to promote both your business and the show. View our press and PR guides to find everything you need to plan and implement your PR and marketing campaigns in the lead up to the shows, the show days, and immediately after.

Information for exhibitors

The jewels in the crown of any major RHS event are the gardens. The physical creation of a garden is staged to educate and inspire visitors, whether 'traditional' (in that they could be reproduced in a conventional setting) or 'theatrical' (in that they are not intended to be gardens in the 'real' sense, but more a fantasy or 'stage set'). The concept/theme can be as innovative or ambitious as the sponsor or designer’s imagination, whether executed in a traditional or contemporary style.

Sponsorship

The UK’s leading gardening charity - dedicated to the encouragement and improvement of the science, art and practice of horticulture in all its branches.
“The RHS has been inspiring gardeners since 1804 and we intend to do so for many years to come. But there is so much more we would like to do. It is only with the help of partners from the world of business that we can continue to fulfil our mission as Britain's leading gardening charity. We have so much to offer in return for their commitment.”
Peter Buckley, President
The Royal Horticultural Society

How the world’s greatest gardening events can benefit your business

Your invitation to meet Britain’s gardeners

Gardening has always been Britain’s favourite pastime, but in the last decade or so it has become a phenomenon - the inspiration for everything from peak time TV programmes to multi-million pound retail concepts.

At the heart of this major consumer market are the great gardening events of the Royal Horticultural Society - including the world famous Chelsea Flower Show.

At each event the RHS sets the standards in horticulture by bringing together new ideas and the very best plants, products and people with a rigorous commitment to quality. Now, that gardening is firmly established in the mainstream, more companies from outside the world of horticulture are discovering that RHS flower shows can work hard for them; they deliver high returns on investments made in activities undertaken at these prestigious events.

Take part in any RHS show and your company or brand will be associated with quality, creativity, tradition and all the excitement of a major event which enjoys national media attention.

More specifically, you get the chance to promote your company, product or service to an audience of upmarket garden devotees. RHS shows are famous for attracting members of the Royal family, politicians, captains of industry and celebrities from the arts and showbusiness.
Alongside them, around 700,000 enthusiasts visit, many of them affluent people who make up much of the Royal Horticultural Society’s membership. Millions more enjoy the shows through the RHS website, national press coverage and dedicated television and radio programmes.

The events are powerful vehicles for presenting your organisation, brand, product or service to a targeted audience. Corporate hospitality at RHS flower shows comes in all shapes and sizes - from gala previews to hospitality chalets - but it is always memorable, colourful and stylish.

To capitalise on your investment call the Shows Development Manager on 020 7821 3087 or sponsorship@rhs.org.uk.
Shows Development Manager
Shows Department
The Royal Horticultural Society
80 Vincent Square
London
SW1P 2PE