• AGM plants

    AGM plants have been through a rigorous trial and assessment programme. They are:

    • Excellent for ordinary use in appropriate conditions
    • Available to buy
    • Of good constitution
    • Essentially stable in form & colour
    • Reasonably resistant to pests & diseases

Primula 'Danova Purple, White Edge' (Danova Series) (Pr/prim)

primrose 'Danova Purple, White Edge'

primrose 'Danova Purple, White Edge'

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  • Other common names primrose 'Danova Purple, White Edge'

  • Family Primulaceae

  • Genus Primula are herbaceous or semi-evergreen perennials, forming a basal rosette of simple leaves, with salver-shaped or bell-shaped flowers which may be solitary or carried in an umbel or in whorls on an erect stem

  • Horticultural Group Primroses are rosette-forming herbaceous perennials, sometimes grown as annuals, with clusters of solitary flowers arising from the rosette in late winter or early spring

  • Details 'Danova Purple, White Edge' is a primrose to 20cm in height, with white-edged, vivid reddish-purple flowers, the eye greenish-yellow with deep yellow streaks


  • Foliage Semi-evergreen

  • Habit Clump-forming

  • Hardiness

    Hardiness ratings

    All ratings refer to the UK growing conditions unless otherwise stated. Minimum temperature ranges (in degrees C) are shown in brackets

    • H1a - Under glass all year (>15C)
    • H1b - Can be grown outside in the summer (10 - 15)
    • H1c - Can be grown outside in the summer (5 - 10)
    • H2 - Tolerant of low temperatures, but not surviving being frozen (1 to 5)
    • H3 - Hardy in coastal and relatively mild parts of the UK (-5 to 1)
    • H4 - Hardy through most of the UK (-10 to -5)
    • H5 - Hardy in most places throughout the UK even in severe winters (-15 to -10)
    • H6 - Hardy in all of UK and northern Europe (-20 to -15)
    • H7 - Hardy in the severest European continental climates (< -20)




  • Full Sun

  • Partial Shade

  • Aspect South-facing or East-facing

  • Exposure Sheltered or Exposed


  • Chalk


  • Chalk


  • MoistureMoist but well-drained

  • SoilLoam, Sand

  • pHNeutral, Acid


  • Ultimate height 0.1-0.5 metres

  • Ultimate spread 0.1-0.5 metres

  • Time to ultimate height 1-2 years

How to grow

Cultivation Grow in fertile, humus-rich, moist but well-drained soil in full sun or partial shade, do not allow to dry out in hot weather

Propagation Propagate by seed sown in spring

Suggested planting locations and garden types Patio & Container Plants

How to care

Pruning Cut back after flowering

Pests May be attacked by aphids, glasshouse red spider mite, leafhoppers, vine weevil and slugs

Diseases May be subject to grey moulds, primula brown core and a virus

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