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Floral Street is an award-winning British fragrance brand and RHS Partner creating modern fragrances powered by flowers
Influenced by vibrant British culture, Floral Street is a vegan fragrance company that has revolutionised traditional floral perfumes. Floral Street is about breaking with tradition and uncovering the secret world of fragrance. It’s about ease, modernity and joy – and finding beauty that doesn’t cost the earth.
Floral Street offers a collection of fine fragrances, luxurious bath and body products and an exquisite home range, all housed in reusable, recyclable or compostable packaging and all sustainably sourced.
Launching at the RHS Chelsea Flower Show 2019, the RHS has partnered with Floral Street to create a new fragrance to join their collection called Electric Rhubarb. The partnership is a natural step for Floral Street, tying together RHS heritage with the modernity of the Floral Street brand.
The innovative new fragrance combines white florals (Island Gardenia, frangipani and Jasmine sambac) and Australian sandalwood with the scent of English rhubarb and an ‘unexpected blast of salty sea air’ for the sparkling, luminous, charming and fun-loving among us all.
The fragrance is tucked inside a pulp carton with an embossed lid, made from recyclable and biodegradable paper packaging and held together with a reusable boldly coloured band. The box can be repurposed to house keepsakes or as a seed tray for plants and herbs.
For more information, visit the Floral Street website or call 020 7836 3366.
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The Royal Horticultural Society is the UK’s leading gardening charity. We aim to enrich everyone’s life through plants, and make the UK a greener and more beautiful place.