Floral Street fragrance

Influenced by vibrant British culture, Floral Street is a sustainable fragrance company that has revolutionised traditional floral perfumes. Floral Street is about breaking with tradition and uncovering the secret world of fragrance. It’s about ease, modernity and joy – and beauty that doesn’t cost the earth.

Floral Street offers a collection of fine fragrances, luxurious bath and body products and an exquisite home range, all housed in reusable, recyclable or compostable packaging. All are vegan and sustainably sourced.

Launched at the RHS Chelsea Flower Show 2019, the RHS partnered with Floral Street to create their Electric Rhubarb fragrance, inspired by the National Collection of Rhubarb held at RHS Garden Wisley. The partnership ties together RHS heritage with the modernity of the Floral Street brand.

The innovative award-winning fragrance combines white florals (island gardenia, frangipani and jasmine sambac) and Australian sandalwood with the scent of English rhubarb and an ‘unexpected blast of salty sea air’ for the sparkling, luminous, charming and fun-loving among us all.

The fragrance is tucked inside a compostable pulp carton with an embossed lid, made from recyclable and biodegradable packaging and held together with a reusable boldly coloured band. The box can be repurposed to house keepsakes or as a seed tray for plants and herbs.

Electric Rhubarb has recently won the prestigious UK Fragrance Foundation 2020 Award for Best New Women’s Fragrance, in Limited Distribution.

For more information, visit the Floral Street website or call 020 7836 3366.


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