Moorcroft is a leading name in the world of pottery, which uses heritage craft techniques to produce globally admired fine-art pottery

Moorcroft pottery collection
The first pieces of Moorcroft were made in 1897 when the ground-breaking ceramicist William Moorcroft first began creating pieces in Stoke-on-Trent. Today Moorcroft continues to create art pottery using heritage craft techniques and an acclaimed line-up of designers. 

Each piece of RHS-endorsed fine art pottery is designed by the Moorcroft Design Studio members and is made entirely by hand in Moorcroft’s original 1913 factory in Stoke-on-Trent, using almost unchanged techniques from 1897.
Moorcroft’s designs are inspired by a collection of original watercolours on vellum from an album entitled ‘Fiori Bottan’ depicting cultivated plants including daffodils, anemones, irises, tulips and lilies. ‘Fiori Bottan’ dates from the 17th century and the album is Italian but the artist is unknown.

To celebrate the opening of RHS Garden Bridgewater, Moorcroft has also created two new vases, Bridgewater’s Bounty and Nerines. This world-class garden in the heart of Salford is commemorated with floral and fruit designs by Emma Bossons, a Fellow of the Royal Society of Arts (FRSA).

For more information visit the Moorcroft website.

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