Moorcroft pottery collection
The first pieces of Moorcroft were made in 1897 when the ground-breaking ceramicist William Moorcroft first began creating pieces in Stoke-on-Trent. Today Moorcroft continues to create art pottery using heritage craft techniques and an acclaimed line-up of designers. 

Each piece of RHS endorsed fine art pottery is designed by the Moorcroft Design Studio members and is made entirely by hand in Moorcroft’s original 1913 factory in Stoke-on-Trent, using almost unchanged techniques from 1897.
Inspired by RHS Chelsea Plant of the Year 2019, Moorcroft has created a brand-new pottery collection for 2020. The new collection offers an insight into the world of horticulture and art pottery – a world of colour and wonder.

For more information visit the Moorcroft website.


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The Royal Horticultural Society is the UK’s leading gardening charity. We aim to enrich everyone’s life through plants, and make the UK a greener and more beautiful place.