Wedgwood partners with the RHS
In a reunion of two iconic British brands, Wedgwood has signed a three-year partnership deal with the Royal Horticultural Society
The Royal Horticultural Society and Wedgwood entered into the second of a three-year partnership, marking the reunion of the two iconic British brands with a shared history and vision - to enrich people's lives by celebrating nature, championing sustainability and creating healthier and happier communities.
Wedgwood and the RHS share the same roots, as it was John Wedgwood, (who had an extensive interest in botany and horticulture), who first came up with the idea of the RHS, suggesting a horticultural society in a letter to William Forsyth, George III’s head gardener.
The partnership included the production of a horticultural installation, in collaboration with Chatsworth House, by Carl Hardeman at the RHS Chatsworth Flower Show, with Wedgwood as headline show partner. New for 2018, Wedgwood produced their first ever garden at the RHS Chelsea Flower Show, created by Jo Thompson.
Sue Biggs, Director General of the RHS comments, “We feel that Wedgwood are an ideal fit for the RHS and are delighted to renew our historic links with Wedgwood through this important and exciting partnership.”
The RHS Flower Shows at Chelsea, Chatsworth and Tatton Park will also see the return of the Wedgwood Tea Conservatory ‘pop-up’. Show visitors will be presented with a tea-pairing menu created by Wedgwood’s Global Tea Curator Bernadine Tay. This menu combines the traditional with a modern twist, with exciting combinations and flavours. Wedgwood’s new Signature Tea Range and Paeonia Blush Teaware Collection will also be on sale including two new collections, Blue Pebble and White Folia to compliment the Wedgwood Burlington Pots that were launched at the shows in 2017.