Viking – our sponsorship

Viking has enjoyed a long-term relationship with the RHS, and is delighted to once again be headline sponsor at the Hampton Court Palace Garden Festival, one of the best-loved events in the UK gardening calendar. Quality, creativity and attention to detail are all hallmarks of a Viking cruise – and also of an award-winning RHS garden. Both take pride in creating inspiring ways in which people can relax and enjoy their free time. Viking is proud to offer the most awarded river cruises in the world, as well as the most exciting ocean cruises aboard stunning, Scandinavian-inspired ships. And with next year’s launch of our new expedition ships to the Arctic, Antarctica and Canada’s Great Lakes, there are now few destinations you cannot explore in Viking comfort.

Visit the Viking website to find out more about Vikings river, ocean and expedition journeys.

The Viking Friluftsliv Garden

Viking cruises garden

The Viking Friluftsliv Garden takes inspiration from the Scandinavian lifestyle and its design principles. The Scandinavian word friluftsliv (pronounced free-loofts-liv) means open-air living and is an amalgamation of the Norwegian words for free, air and life, and is best translated as an outdoor lifestyle.


The Viking 2021 garden

Viking World of Discovery Garden

Viking exhibited a gold medal-winning garden at the 2017 RHS Hampton Court Palace Flower Show, featuring a formal, Italian-influenced garden, inspired by one couple’s travels across the world with the cruise line.

2017 Garden information

Get involved

The Royal Horticultural Society is the UK’s leading gardening charity. We aim to enrich everyone’s life through plants, and make the UK a greener and more beautiful place.