Viking Cruises sponsors RHS Hampton Court Palace Flower Show

River cruise line creates Scandinavian-inspired garden as the new sponsor of the world's largest annual flower show

Viking Cruises logoA blossoming partnership


The RHS has announced that leading river cruise line, Viking Cruises, is headline sponsor of RHS Hampton Court Palace Flower Show. The partnership has developed over the last four years with Viking Cruises having a presence at both the RHS Chelsea and RHS Hampton Court Palace Flower Shows.

Nick Mattingley, Head of RHS Shows, said: “Over the past couple of years Viking Cruises has shown considerable commitment to the RHS and we are delighted to have the company on board as headline sponsor of the RHS Hampton Court Palace Flower Show.”


Scandinavian Garden artwork

Return of the Water Garden category


Inspired by the new partnership, the 2016 show features the return of the popular Water Garden category after an eight-year absence. At this year’s show three gardens will be based on a water theme, including a debut design at the show by Viking Cruises.

Multi-award winning garden designer Stephen Hall will be creating The Viking Cruises Scandinavian Garden, drawing on its Nordic heritage and giving visitors to the show a taste of just one of the inspiring and culturally enriching destinations available to explore on its many cruises.

The garden is designed to be viewed across an expanse of water, giving a glimpse into a traditional Scandinavian way of life. The garden evokes Nordic comfort and beauty, with a rowing boat resting on a pebble beach, a gravel path that leads to the door of a Scandinavian-style turf house, nestled into an earth mound covered by meadow grass sparsely colonised with wildflowers. Nature is ever present in the form of naturalistic planting with wildflower species, sedges, ferns and grasses.

Garden designer Stephen Hill said: “It is a great honour to be working alongside the best garden designers from the UK and around the world at this year’s RHS Hampton Court Palace Flower Show. It's a fantastic opportunity and I hope visitors gain a real sense of destination and adventure when viewing the finished garden in July.”

Sharing a common vision

Viking Cruises and the RHS share similar values and a passion for innovation, creativity and inspiration. Wendy Atkin-Smith, Managing Director of Viking Cruises UK, said, “We are thrilled to be the headline sponsor of RHS Hampton Court Palace Flower Show and to be working with the RHS again. Following excellent feedback from our guests, we know that they look forward to this show every year.”


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