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David J. C. Austin 
(1958-2026)

David J. C. Austin leaves a legacy of “millions of exquisite roses that will live on for so many, enriching all our lives.”

Rose grower David J. C. Austin died this week at his Shropshire home, surrounded by his family. He had been diagnosed with Creutzfeldt-Jakob disease (CJD), a rare and incurable neurological condition that causes brain damage, which worsens rapidly.

Born in 1958 into a family of rose growers, in 1990, the Chairman of David Austin Roses, David J. C. Austin joined the family business in Albrighton, Shropshire just as his father, the late David Charles Henry Austin, was gaining wider recognition for his work breeding exciting new roses. Known as English Roses, these crosses between old roses and modern repeat-flowering cultivars, selected for fragrance and rosette form, revolutionised the rose market following the introduction in 1961 of Constance Spry (‘Ausfirst’).

The Victorian Garden at David Austin Roses with Rambling Rosa (‘Francis E. Lester’)
For more than three decades, David J. C. Austin led the business, with its plant centre and extensive world-renowned rose gardens, driving its growth and transformation from a specialist nursery into a globally recognised name in horticulture. Throughout his leadership, the creation of beautiful, fragrant roses was always central to the business.

By the start of the 21st century David Austin Roses Limited was probably the most successful rose brand in the world, and to date, more than 200 English Roses have been introduced.

The sales area in the nursery of David Austin Roses
The company’s most celebrated modern rose introductions during David J. C. Austin’s tenure include cultivars such as:

  • Rosa Olivia Rose Austin (‘Ausmixture’), named for his daughter and now regarded as one of the company’s most reliable and healthy pink roses. 
  • Rosa Claire Austin (‘Ausprior’), a widely grown white climber named for his sister Claire, an RHS Council Member who runs her own successful nursery.
  • Rosa Desdemona (‘Auskindling’) and Rosa Lady of Shalott (‘Ausnyson’) and numerous other 21st century English Roses have become favourites in gardens around the world and strengthened the firm’s reputation for repeat flowering, healthy and fragrant plants.
  • In 2025 the company unveiled Rosa The King’s Rose (‘Ausa27a16’), a collaboration with The King’s Foundation. David described recognising something special in the rose while walking through the trial fields and linked its introduction to a longstanding relationship between the nursery and King Charles III dating back to the 1990s. The rose is notable as the company’s first striped introduction, echoing the ancient cultivar Rosa gallica ‘Versicolor’, also known as rosa mundi.

Rosa Claire Austin (‘Ausprior’)
David’s children, Richard, James and Olivia led the tributes as his death was announced: “First and foremost, Dad was a gardener. That was at the heart of who he was. He carried our grandfather’s vision with humility and an unwavering sense of responsibility, always putting the roses, the family business and its people before himself.”

“He was kind and modest, with a playful spirit, a sense of adventure and a real enjoyment of life. He faced his illness with the same courage and dignity that he brought to life.”

“Above all, he was our Dad, and words cannot express how much we will miss him. We couldn’t be more proud of him.”

“The Austin family would like to thank everyone who cared for David and supported them during his illness.”

Olivia Rose Austin (‘Ausmixture’)
Gardener and TV Presenter Monty Don paid tribute on his Instagram account saying: “What legacy he leaves – millions of exquisite roses that will live on for so many, enriching all our lives.”

Hundreds of comments and photos of roses were posted in a Facebook group, announcing his death.

One commentator said: “Every night, I look at and admire my David Austin roses, inspecting for more buds and surprise blooms. And tonight, I’ll be looking at them much differently, thinking of David and his family.”

One of the David Austin rose fields
Another added: “I will only have your roses in my little garden and give them to friends and family as gifts. May I suggest that next year’s rose is named the David J. C. Austin rose in his memory”.

Another said: “Rest in peace and thank you David J. C. Austin for your passion, dedication, commitment and hard work to create repeat flowering roses that grace so many gardens, balconies, streets and parks. Here are some of my 65 roses in my small garden in Potsdam Germany. With gratitude‚ we now bow our heads.”

David Austin Roses will continue under its existing experienced leadership team, working closely with the next generation of the Austin family.
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