A florist creates floral bouquets, posies, arrangements and installations for occasions including weddings, funerals and corporate events

Training, qualifications and skills A RHS level 2 qualification is required to work in a florist's shop. Retail experience and floristry qualifications are also helpful
Career progression opportunities Business owner, floristry tutoring, floristry or education management, college or university roles – there is plenty of scope.
Useful links British Florist Association (Education and careers advice)

Focus on: Florist and shop owner

Jutta Brown
Private shop
Full time, salary up to £35k

I jumped into floristry and opened my own shop straightaway. I still attend workshops as I am a strong believer that you never stop learning, regardless of how long you do a certain job.

I trained as a florist with the British Academy of Floral Art in Exeter and completed my training up to RHS level 3. I’ve not always worked in this industry. In fact, I used to work in a bank for 35 years. I have, however, always had a very keen interest in flowers, growing flowers, and creating things.

Go for it! If you think floristry is for you, then the only way is to try it. If you don’t try, then you’ll never know!

I researched how to go about becoming a florist. The Academy offered courses that fitted around my work schedule at the time since going to college full time was not an option. The tutors were very knowledgeable and included Dutch, American and English master florists. Two have won a Chelsea Gold medals. I started off with a hand-tied bouquet to see if floristry was something I would enjoy doing and haven’t looked back since. I was hooked from day one.

Focus on: Assistant manager

Elizabeth Askam
Plantology Floral Creations
Full time, salary up to £25k

An assistant manager is responsible for overseeing the daily running of the business and supporting all areas and aspects of the team. I lead a team of florists to deliver customer orders, which means communicating with and supporting colleagues as well as keeping skills and experience up to date.

I’m always looking for ways to evolve as a florist and keep up with new trends and changes within the industry.

I trained in a floristry environment then studied accredited floristry qualifications while working on the job. I work with external companies throughout the county and beyond to produce bespoke designs for weddings, funerals and events.

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