Keen to secure more media coverage for your garden? Find out some of the ways in which magazine features start life
The editorial team from The Garden is often asked how gardens come to be featured in the magazine. Here we explain three routes that can lead to the publication of a feature.
1. Speculative photo sets
By far the most common route is through professional photographers who submit up-to-date photographs of gardens. Submissions are also recieved from a wide network of photographers, who regularly visit gardens across the country, planning and capturing images of exciting locations. Many pitch to more than one magazine. Around 25 photo sets arrive each month, yet there is only space for one or two in each issue, meaning the vast majority must be rejected.
Selecting a particular set of images involves considering factors beyond the quality of the pictures. For example, a set might need to align with the editorial mix of an issue. A balance of garden sizes, styles, and planting is essential, along with strong regional representation. Whether a garden opens to the public in the same season represented in the photographs is also a key consideration. The story behind a garden and its owners adds value, making detailed information with a submission especially useful.
2. By recommendation
Occasionally, RHS Members or other contacts recommend a garden. This alone is not enough to justify commissioning photography – additional supporting factors must be in place. However, on rare occasions, photographers may be sent out on a speculative basis, typically only a couple of times a year.
3. Bespoke photography
On rare occasions, photography is commissioned for a garden. This happens when there is absolute confidence in the garden, a clear plan for publication, and the potential to use the images multiple times. Commissioning may also take place if the piece is part of a series in the magazine.
Top tips for media coverage
- Invest in professional photography – Most publications require a professional picture set to run a feature, no matter how brilliant the garden is. High-quality images are essential
- Plan ahead – Schedule photography sessions when the garden is at its best. Consider seasonal highlights to showcase its full potential
- Maximise exposure – Professional garden photographers often submit their work to multiple publications. If one magazine doesn’t pick up the feature, another might
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