RHS Recommended: Award of Garden Merit logos

The RHS Recommended: Award of Garden Merit logos are available for approved commercial use across the horticultural trade

Registration and usage guidelines

RHS Recommended: Award of Garden Merit logo
RHS Recommended: Award of Garden Merit logo

The RHS Recommended: Award of Garden Merit logo is an RHS trademark available for commercial use across the horticultural trade in black, white, colour and green RGB and CMYK formats. Please read the guidelines for using the RHS Recommended: AGM trademark (5.3MB PDF).

Please note: To use the logo commercially, you must register your details with the RHS and read the Terms of Use below.

Terms and condition of use

These Terms of Use apply to the RHS Recommended: Award of Garden Merit (the “Award” or the “RHS Recommended: AGM”).

Looking for the ‘Terms of Use’ for RHS Plants for Pollinators logo? Find out more >

1. Award User
The Award User is the person or entity that has been allowed to use the Award for a particular plant as set out in these Terms of Use. An Award User may be a supplier, breeder, grower, or retailer of a plant that has been awarded the Award. 
2. Media Writer
In these Terms, a media writer writing about a plant that has been awarded the Award is referred to as a ‘Media Writer’.
3. The Digital Asset
Where a digital asset of the Award is available, the RHS will provide it to the Award User and Media Writer. An Award User and Media Writer must not create their own physical, photographic or digital image of the Award, or anything confusingly similar, or alter any digital asset provided by the RHS.
4. Visual Guidelines
Any Digital Asset must be used in accordance with any Visual Guidelines provided by RHS, including the RHS Recommended: AGM brand guidelines, which include the RHS Recommended: AGM toolkit, as updated from time to time. The RHS will make the current Visual Guidelines available on the RHS website. It is the responsibility of the Award User and Media Writer to ensure they are using the most current versions of the Visual Guidelines. In the event of any inconsistency between the Visual Guidelines and these Terms, these Terms will apply.
5. The Award Statement
If an Award User wishes to describe the Award in writing, in digital or printed materials, they must use the following Award Statement:

RHS Recommended: Award of Garden Merit

This plant/cultivar has been awarded the RHS Recommended: Award of Garden Merit because it has proved to be reliable in appropriate conditions and a good-performing plant. For more information on RHS Recommended: Award of Garden Merit plants, please visit the RHS Plant Trials and Awards page.
6. Award Reference
If an Award User wishes to refer to the Award in writing, in digital or printed materials, they must use ‘RHS Recommended: Award of Garden Merit’ on the first mention in text. Thereafter, the abbreviation ‘RHS Recommended: AGM’ may be used. No other abbreviations or variations may be used, except where space is limited, in which case a shorter abbreviation may be used as set out in the Visual Guidelines.
7. Use of the Digital Asset, Award Statement and Award Reference
The Award User may use the Digital Asset, Award Statement and/or Award Reference in its own printed and digital marketing materials related to its business, in retail displays relating to its business and on product labels or packaging, in accordance with the Visual Guidelines. Examples of prohibited uses include use of the Digital Asset or Award Statement on vehicles, products, uniforms or signage (other than signage within a retail display). The Digital Asset, Award Statement and/or Award Reference may only be used in relation to the plant that was awarded the Award and not used with any other plant or product.
8. Use by a Media Writer
A Media Writer may use the Digital Asset, Award Statement and Award Reference to write about a plant that has been awarded the Award. The Digital Asset, Award Statement and Award Reference may only be used in relation to the plant that was awarded the Award and not used with any other plant or product.
9. All other uses are prohibited
Unless the RHS has given its prior written consent, all other uses of the Digital Asset, Award Statement and/or Award Reference are strictly prohibited. An Award User and Media Writer must not permit, allow or enable any third parties to use the Digital Asset, Award Statement and/or Award Reference, as applicable, or anything confusingly similar to them.
10. Duration
The Award is subject to regular review by the RHS Expert Groups, to make sure that each plant still merits its place on the RHS Recommended: AGM list. An Award User may use the Digital Asset, Award Statement and/or Award Reference until such time as the relevant plant is no longer on the RHS Recommended: AGM list. The RHS may update the RHS Recommended: AGM list by publishing a revised version on the RHS website or through other general communications. It is the responsibility of the user to ensure that they are using the most current version of the RHS Recommended: AGM list. Once a plant is removed from the RHS Recommended: AGM list, the Award User must immediately cease their use of the Digital Asset Award Statement and Award Reference, as applicable, in relation to that particular plant.
11. RHS Trademarks
Use of the RHS’ names, logos or trademarks other than as set out in these Terms of Use is strictly prohibited. 
12. Conduct
An Award User must not do anything that, in RHS’s reasonable opinion: (a) does not align with the RHS’s current aims, strategy or policies; or (b) may bring the RHS or the Award into disrepute or damage their reputation or goodwill.
13. Termination of Use
On written notice, the RHS may terminate the rights of an Award User or Media Writer early under these Terms of Use if the RHS reasonably considers that they have not complied with these Terms of Use and on receipt of the notice, they must immediately cease their use of the Digital Asset, Award Statement and/or Award Reference, as applicable.
14. Amendment
The RHS may amend these Terms of Use from time to time. The RHS will make these current Terms of Use available on the RHS website. Please check to ensure you comply with the current Terms of Use.

Get in touch

If you have any queries about the change and use of the RHS Recommended: Award of Garden Merit trademark, or wish to report suspected misuse of these trademarks, please contact the RHS Brand team at [email protected].

Get involved

The RHS is the UK’s gardening charity, helping people and plants to grow - nurturing a healthier, happier world, one person and one plant at a time.