Callicarpa bodinieri var. giraldii 'Profusion'

RHS Plant Profile
beautyberry 'Profusion'

Synonyms

Callicarpa bodinieri 'Profusion'

Award of Garden MeritPlants for pollinators
Shrubs

A medium-sized deciduous shrub of upright habit, to 3m in height. Leaves 5-12cm in length, lanceolate, purplish when young, turning rosy-pink in autumn. Flowers small, lilac; berries 4mm, violet-purple, in compact clusters

Position

Full sun, Partial shade

Soil Types

Chalk, Clay, Loam, Sand

Max Height

2.5-4 metres

Max Spread

1.5-2.5 metres

Size

Time to Maturity
10–20 years
Max Spread
1.5-2.5 metres
Max Height
2.5-4 metres

Growing Conditions

Chalk Clay Loam Sand
Moisture
Well–drained
pH
Acid or Alkaline or Neutral

Position

Full sun Partial shade
Aspect
West–facing or South–facing or North–facing or East–facing
Exposure
Exposed or Sheltered
Hardiness
H6

Colour & Scent

Season Stem Flower Foliage Fruit
Spring
Summer
Autumn
Winter

Botanical Details

Family
Lamiaceae
Native to GB/Ireland
No
Foliage
Deciduous
Habit
Bushy
Potentially harmful
Fruit are ornamental - not to be eaten. Wear gloves and other protective equipment when handling Pets: Fruit are ornamental - not to be eaten - see the HTA guide to potentially harmful plants for further information and useful contact numbers
Genus
Callicarpa can be evergreen or deciduous shrubs, with simple, opposite leaves and tiny white pink or purple flowers in axillary clusters, followed by small, usually colourful fruits. Several shrubs grown together ensures pollination for successful fruiting
Name Status
Accepted

How to Grow

Cultivation

Grow in fertile well-drained soil in sun or partial shade

Propagation

Propagate by softwood cuttings or semi-hardwood cuttings

Suggested planting locations and garden types

  • Cottage and informal garden
  • Low Maintenance
  • Cut flowers

Pruning

Pruning group 2

Pests

Generally pest-free

Diseases

May be susceptible to honey fungus (rarely)