Twool
Founded on a simple idea – that natural materials can outperform synthetic alternatives – Twool has spent over 15 years developing plastic-free solutions using British wool. Rooted in gardening, the business has gained recognition for its innovative range of sustainable and biodegradable core garden products and dog leads, whether its award-winning garden twine, tree and shrub ties or crop-growing net. Twool continues to create practical, high-performance solutions for gardeners seeking more sustainable choices, even transforming a by-product of its own manufacturing process into the innovative Woolly Water Keeper, designed to improve water retention and reduce waste.
Building on this success, the company has expanded into global applications through its sister brand, Seawool, which develops wool-based alternatives to plastic ropes for sea kelp farming and netting for marine industries. Backed by Innovate UK funding and research-led, Seawool aims to support habitat creation and ocean biodiversity while allowing the wider industry to reduce their reliance on synthetic materials.
Beyond environmental performance, twool is driving social change. By paying fair prices for wool and supporting regional textile industries, the business helps protect skilled jobs and strengthen local supply chains. Its collaborative approach brings together farmers, manufacturers and global partners to develop solutions that actively support biodiversity – from healthier garden ecosystems to emerging marine habitats.
By creating a viable market for low-grade British wool, historically an underused agricultural by-product, twool is helping reduce waste, support farmers and strengthen rural economies. Its products are fully biodegradable, traceable and UK-made, placing sustainability at the heart of the business while delivering measurable environmental impact.
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