Project Grow is a Gloucestershire based community growing project growing, distributing produce via food banks, pantries, community kitchens and charities in Cheltenham and surrounding areas. Project Grow also creates campaigns and resources to inspire people to grow, take back control of their food, health and wellbeing, and work together for a sustainable food system.

As part of the RHS Big Seed Sow, Project Grow created colourful plant labels to help volunteers match the plant with their colour-coded care guidance. The labels drew people to the plants, and directed people to digital growing instructions via a QR code - with the colourful nature of the labels attracting both children and adults!