See the emerging sustainable flower industry celebrated in all its floral glory at RHS Malvern Spring Festival
A new area to RHS Malvern Spring Festival, Bloom is dedicated to championing British flower growers and florists using British-grown flowers. There won’t be toxic floral foam, dyes, single-use plastics, chemical preservatives or glitter in sight and you’ll be bowled over by the seasonal blooms on display from 24 flower farmers.
‘Grown not flown’
Not-for-profit membership association, Flowers from the Farm are the headline supporter of Bloom at Malvern. It’s their mission to spread the message far and wide of the delicate beauty and stunning scent of flowers grown locally and on an artisan scale.
Not only are the local blooms beautiful but they’re more sustainable too – according to research by Rebecca Swinn, and shared by Flowers from the Farm, a locally, outdoor-grown bouquet of mixed garden flowers is estimated to have around 5% of the CO2 emissions of a Dutch or Kenyan bouquet.
As visitors explore Bloom they’ll be greeted by an impressive floral tribute to Her Majesty Queen Elizabeth with an oversized flower crown, created by florist and horticulturalist Fiona Haser Bizony, founder of Electric Daisy Flower Farm.
Other floral crowns at the festival showcase the amazing diversity of UK-grown cut flowers and the innovation of florists using material from perennials, climbers, shrubs and dried flowers, including some not often seen dried such as rudbeckias.
Grow and create your own
Jonathan Moseley will also be holding daily demonstrations in the Bloom Theatre, promising to be amusing, fun and full of expert advice. If you want to make the most of your home-grown flowers, Jonathan’s talks will be packed with inspiration on what to grow and how to arrange it.
Once you’ve discovered Bloom and its floral delights, there’s plenty more to explore at this year's RHS Malvern Spring Festival: