With over 600k RHS Members, many with an expert or active interest in gardening/visiting gardens, being part of the RHS Partner Garden scheme provides opportunities to promote your garden across RHS media channels to this engaged network, raising awareness, reaching new audiences and encouraging visits to your garden. Media opportunities include:
- Profiling on the RHS website (rhs.org.uk) with its over 30m annual users, including:
- A page profile on your garden, with links through to your website/social channels
- Inclusion on garden map search function
- Opportunities to feature in monthly themed website articles, increasing online visibility
- Promotion of your garden’s events which offer a 20% discount to RHS Members
- Inclusion in the RHS Members’ Handbook: This is a colourful guide featuring all our RHS Partner Gardens, listed by region, which is available to download via our website, The Garden App and sent to Members on request. Each listing includes details of your garden, an image and contact details
- Editorial opportunities in The Garden magazine, the number one garden magazine in the UK, delivered directly to over 510k RHS Members’ homes or via our The Garden App – an ideal way to reach interested and enthusiastic gardeners. Potential opportunities include:
- News stories: Chance to appear on the news pages to highlight new developments or initiatives in your garden (with at least four months’ notice)
- Out & About: Guaranteed annual insertion for your garden in the monthly Out & About section highlighting RHS Partner Gardens open to Members that month. This includes potential to spotlight events happening at your garden which offer a 20% discount to RHS Members
- Features: 2–3 page feature profiles based on submission of high-quality garden photography and ‘a story to tell’
- Expert advice: Chance to contribute to expert advice sections
- A copy of The Garden magazine sent monthly to a named contact at your garden
- RHS Gardening Podcast: With a good feature idea, opportunity to be invited to feature in our podcast with 1.6 million downloads per year
- Discounted advertising rate for RHS Partner Gardens in membership magazine, The Garden magazine
- Profiling at RHS welcome areas: Your garden will feature on maps in our RHS Gardens’ Welcome areas. Opportunity to order PG Leaflets to display at your own garden
- RHS Member emails and newsletters: Opportunities for RHS Partner Gardens to feature in regular monthly email comms to Members and other marketing pieces during the year
- Social media marketing: Opportunity to appear in our monthly Facebook/Instagram photo albums on the RHS main platforms. These are usually the most popular social posts of the month on these platforms. RHS Partner Garden of the week features on Instagram/The Garden App with all gardens scheduled to appear. Ad hoc opportunities for coverage on our social feed with relevant news stories, especially if tagged in